SWOT ANALYSIS: A THEORETICAL REVIEW

dc.contributor.author	GURL, Emet
dc.date.accessioned	2021-05-21T05:27:23Z
dc.date.available	2021-05-21T05:27:23Z
dc.date.issued	2017-08-11
dc.description.abstract	This study is a literature review on SWOT, qualitative and descriptive in nature. The study will examine SWOT Analysis in a historical, theoretical, time frame perspective, as an effective situation analysis technique which plays an important role in the fields of marketing, public relations, advertising and in any fields of requiring strategic planning. SWOT Analysis is an analysis method used to evaluate the ‘strengths’, ‘weaknesses’, ‘opportunities’ and ‘threats’ involved in an organization, a plan, a project, a person or a business activity. In this qualitative and descriptive study, firstly the position of SWOT Analysis in the strategic management process is explained, secondly the components of SWOT Analysis is examined. The study includes an international sports wear brand’s SWOT Analysis; historical origins of SWOT, advantages-disadvantages and the limitations of SWOT is also reviewed. Keywords: SWOT Matrix, TOWS Analysis, TOWS Matrix, Planning, Strategic Planning.	en_US
dc.identifier.doi	http://dx.doi.org/10.17719/jisr.2017.1832
dc.identifier.uri	http://hdl.handle.net/10673/792
dc.language.iso	en	en_US
dc.subject	Swot Analysis	en_US
dc.subject	Strategic Planning.	en_US
dc.subject	Planning	en_US
dc.title	SWOT ANALYSIS: A THEORETICAL REVIEW	en_US
dc.type	Article	en_US

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